“Chocolate Cake” Is the Delicious New Hair Color Trend for Brunettes

With so many celebrities going brunette recently, it's clear that brown hair is having a long-overdue moment. Perhaps it's because people are finally figuring out that while it's very common, it's not the least bit boring, and there are plenty of ways to personalize it so it doesn't look like everyone else's shade. One way to achieve an especially delicious version of the brunette trend is a rich, dimensional look colorists are calling "chocolate cake" hair.

According to Arizona-based colorist Liz Cook, "chocolate cake" hair is deep, vibrant, and relies on balayage highlights to emphasize the face and add brightness to the deep brown tones. "The highlights are what will really set the color apart from other brunettes," Cook tells Allure. "Traditional brunette is a more neutral and slightly ashy color. This spring, however, it’s all about vibrancy and richness."

And as for why Cook gave it such a yummy name? "I named it chocolate cake because the highlights almost remind you of the gooey frosting in-between the dark chocolate layers." She's not wrong.


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